The Why.

31 Tabs makes apparel for people who think before they speak, and sometimes decide not to speak at all.

Statement tees built around dry wit, quiet defiance, and the kind of honesty that makes strangers do a double-take.

We design for introverts who'd rather let a shirt handle the small talk, overthinkers who've questioned the meaning of life before their first coffee, and quiet rebels who'd rather be honest than popular.

Our collections cover everything from sarcastic tees and dark humour to mental health awareness and overthinking shirts, all designed with the same principle: say something worth saying, then shut up and let the shirt do the work.